Styled in the most popular shapes loved by all Australians, they are lightweight and incredibly comfortable. Our hats provide the very best protection from the sun; they are all scientifically tested to ensure they rate UPF50+. Whether you have a love of traditional country style hats or just enjoy the great Australian outdoors, ooGee headwear is the perfect accessory. FLEXIBRAID® allows you to conveniently pack your hat down into a bag knowing that it will return to its original shape. We aim to ensure your ooGee hat will become your most trusted outdoor companion.
This store requires javascript to be enabled for some features to work correctly.
Smash’em down, flat pack ’em, stomp on ’em, chuck ’em in the back of the ute.
These hats don’t flinch.
Built tough to take a beating and bounce right back.
Rain, dust, heat – whatever you throw, they wear it like a badge.
Made to last. No bull.
From blazing sun to rolling sea, our UPF50+ hats are designed to keep you protected wherever your travels take you. Lightweight, breathable, and crafted for comfort, they fold flat to slip easily into your bag or suitcase, ready to spring back into shape when adventure calls. Whether you’re exploring new cities, sailing the coast, or simply soaking up the sunshine, these hats combine style, practicality, and serious sun protection—so you can travel light and live large under every sky.
She rides with grit, grace, and the power of the outback in her stride - with her
hat staying firmly in place.
Her weapon of choice? The ooGee Flexibraid® with Comfyfit - UPF50+,
crush-resistant, cool under pressure and wind resistant.
Made for bush tracks, backyard paddocks and golden-hour gallops.
Australian Made & effortlessly iconic.
ooGee Flexibraid® hats don’t just handle the heat - they take the plunge.
Water-friendly, quick-drying, shape-retaining.
Sun above or sea below, this is headwear that’s all in.
And thanks to the ComfyFit adjuster, when others float away - yours stays.